Al Tazaj

Al Tazaj is a well established Saudi fast casual restaurant chain. Clearly, the brand built its name on one core promise. It delivers fresh chicken, grilled and prepared using a traditional Arabian recipe.The word Tazaj means fresh in Arabic. Moreover, this word captures the entire philosophy behind the brand. Al Tazaj insists on serving chicken that reaches the restaurant fresh from the farm every single day.Sheikh Abdulrahman Fakieh founded Al Tazaj in 1989. He opened the first restaurant in Makkah, on Al Aziziyah Main Road. What's more, Sheikh Abdulrahman had spent decades running a poultry farm in Saudi Arabia before starting the restaurant. His wife used to prepare a small farouj chicken for him at home every day. He loved the tender, flavorful meat so much that he decided to share it with the public. Most importantly, this personal idea grew into one of the most recognized fast food chains in the Middle East.Company BackgroundAl Tazaj operates as a private limited company. Clearly, its parent company, Fakieh Poultry Farms, gives the brand direct control over its chicken supply chain.Fakieh Poultry Farms remains the majority owner of Al Tazaj Fakieh BBQ Chicken Company. Moreover, in December 2024, Fakieh Poultry Farms completed the sale of a 30 percent stake in the company. Baker McKenzie advised on this transaction, alongside ANB Capital as lead advisers. What's more, this deal reflected strong investor interest in Saudi Arabia's growing food and beverage sector.The company headquarters sit in Jeddah, Saudi Arabia. Most importantly, Al Tazaj employs a workforce ranging between 1,000 and 5,000 people, reflecting the scale of its operations across the region.Farm to Table Supply ChainFreshness sits at the heart of everything Al Tazaj does. Clearly, the brand built a vertically integrated supply chain to protect this promise.Fakieh Poultry Farms operates multiple broiler chicken facilities across Saudi Arabia. Moreover, these farms are located in regions including Najran, the Taif governorate, and Asir. What's more, this spread allows for localized sourcing, which supports faster delivery and fresher chicken.Chickens typically reach slaughter age at 21 to 23 days. Most importantly, they travel directly from these farms to Al Tazaj outlets without being frozen. This process preserves the natural flavor and texture that the brand built its reputation on.Signature Recipe and Cooking StyleAl Tazaj prepares its chicken using a specific traditional method. Clearly, this method has stayed consistent since the very first restaurant opened.The chicken is marinated in a natural blend of garlic, tomato, lemon, ginger, and spices. Moreover, it is then barbecued over coal, giving it a distinctive smoky flavor. What's more, the brand openly states that it has no secret recipe. It relies on simple, natural ingredients and a proven cooking process.Menu OfferingsAl Tazaj built its original menu around whole grilled chicken. Clearly, the offerings have expanded over time to include more variety.Popular Menu ItemsFarouj Meal, featuring small fresh chicken seasoned with natural spices and grilled over charcoal, served with bread and tahiniBroast Meal, featuring fried chicken pieces with a crispy coating, served with sidesWhole and half chicken servings with rice, kofta, and friesChicken wings and other grilled chicken portionsChicken Mandi and Chicken Kabsa, offering chicken versions of traditional Saudi dishesCrispy chicken burgers and chicken rollsFreshly baked pita bread and corn on the cob as side optionsMoreover, the menu has recently expanded to include salads, grilled meats, and light sandwiches. What's more, this addition caters to health conscious diners looking for lighter options alongside the classic grilled chicken meals.Restaurant Locations and Regional PresenceAl Tazaj operates a large restaurant network across Saudi Arabia and beyond. Clearly, its growth reflects the strength of its brand and franchising model.Restaurant FootprintApproximately 100 branches within Saudi ArabiaSeven branches in JordanFive branches in Dubai, along with locations in Abu Dhabi, Sharjah, and Ajman within the UAEAdditional presence historically noted in Egypt, Morocco, and Kuala LumpurMost importantly, sources report a total of 110 Taza restaurants operating across the Middle East. In the UAE and Jordan, the brand operates under the name Taza.Franchising and Expansion StrategyAl Tazaj relies on franchising to support its growth beyond Saudi Arabia. Clearly, this model has helped the brand expand efficiently across the region.Franchise partners, particularly in the GCC and Jordan, must strictly follow halal certification standards. Moreover, partners are required to select locations in high traffic urban zones to maximize visibility and customer access. What's more, this approach maintains consistent quality and branding while allowing local operators to apply their market knowledge.Looking ahead, Al Tazaj focuses on selective expansion within sustainable urban developments in the GCC and Jordan. Most importantly, the brand aims to grow its presence in developing cities while avoiding market oversaturation, protecting both efficiency and brand strength.Customer ExperienceVisitors to Al Tazaj consistently highlight a few standout qualities. Clearly, freshness and flavor remain the most praised aspects of the dining experience.Customers frequently mention the taste of the Farouj chicken and the crispy texture of the Broast pieces. Moreover, many reviews highlight quick service and reasonable prices. What's more, several branches near religious sites, such as those close to Masjid Al Haram, receive praise for being clean, organized, and suitable for large groups, including pilgrims.Most importantly, many locations offer separate ordering lines for men and women, reflecting local cultural practices. Visitors also note that Al Tazaj accepts a wide range of payment methods, including cash, cards, and mobile payment options.Contribution to Saudi Food SecurityAl Tazaj's story connects closely to broader economic contributions made by its founder. Clearly, Fakieh Poultry Farms plays a significant role beyond the restaurant chain itself.Through Fakieh Poultry Farms, Sheikh Abdulrahman Fakieh has helped boost food security in Saudi Arabia. Moreover, the farms supply a large portion of the Kingdom's poultry demand, reducing dependence on imported chicken. What's more, this operation has created substantial local job opportunities across the poultry and food service sectors.Founder's Broader LegacySheikh Abdulrahman Fakieh built more than a restaurant chain. Clearly, his influence extends into hospitality and major development projects in Saudi Arabia.He contributed to significant projects in Makkah, including the well known Abraj Al Bait Complex near the Holy Mosque. Moreover, this complex includes hotels, shopping centers, and modern services that support the pilgrimage experience. What's more, he invested heavily in hotels and housing for pilgrims visiting Makkah and Madinah.Most importantly, Forbes estimated his net worth at around 22 million US dollars as of 2022, recognizing him as one of Saudi Arabia's most respected entrepreneurs.Why Choose Al Tazaj?Al Tazaj stands as a genuine Saudi success story built on freshness, tradition, and consistency. Clearly, its farm to table supply chain sets it apart from many other fast food chains in the region.Most importantly, the brand backs its signature grilled chicken with a menu that has grown to include healthier options like salads and grilled meats. What's more, its wide regional presence, strong franchise model, and deep roots in Saudi food security make Al Tazaj a trusted name for both quick meals and larger family or group dining across the Middle East.