eXtra Saudi Arabia

eXtra stands as one of the largest and most recognized consumer electronics retailers in Saudi Arabia. Clearly, the brand has built its reputation on offering a complete shopping experience for electronics and home appliances across the Kingdom.United Electronics Company, widely known as eXtra, established the brand in Saudi Arabia in 2003. Moreover, the company is registered as a Saudi joint stock company and is listed on the Saudi stock exchange, known as Tadawul, under the symbol 4003. What's more, eXtra operates as Al Fozan Holding's first venture into the retail sector, giving the brand a strong corporate foundation from its earliest days.Most importantly, eXtra has evolved from a single vision to redefine electronics retail in Saudi Arabia into one of the region's leading omnichannel retailers, serving millions of customers through physical stores, digital platforms, and value added services.Company BackgroundeXtra operates under a clear corporate and legal structure. Clearly, this structure supports its large scale retail operations across multiple countries.Parent Company:United Electronics Company (UEC)Stock Symbol:eXtra, 4003, on Saudi TadawulHeadquarters:Al Khobar, Eastern Province, Saudi ArabiaCommercial Registration Number:2051029841Moreover, the company was originally established as a limited liability company in Riyadh on January 1, 2002, before its headquarters moved to Al Khobar in April 2003. What's more, eXtra later converted into a Saudi joint stock company and was officially listed on Tadawul on December 24, 2011.LeadershipeXtra operates under experienced retail leadership. Clearly, this leadership has guided the company through significant growth over the past two decades.Mohamed Galal Fahmy serves as Managing Director and CEO of eXtra. Moreover, he brings over three decades of expertise in retail and strategic planning to the role. What's more, company representatives have participated in major regional retail industry events, reflecting eXtra's standing as an established voice in Middle East retail.Product Range and CategorieseXtra offers an extensive selection of consumer electronics and home appliances. Clearly, this wide range makes the store a genuine one stop destination for technology and household needs.Main Product CategoriesTelevisions and audio systemsComputers and laptopsMobile phones and IT communications devicesCameras and digital recording equipmentHome appliancesPersonal care productsElectronic gaming devicesMoreover, eXtra stocks over 12,000 different products, including an extensive range of leading international brands. What's more, its online platform has expanded even further, now offering over 6,500 items available for digital purchase.Retail Network and Store PresenceeXtra maintains one of the largest retail footprints in the consumer electronics sector within the region. Clearly, this scale reflects two decades of steady growth since the first store opened in Riyadh in 2002.Current Store Network51 stores located across Saudi Arabia5 additional stores across Oman and BahrainOperations spanning 27 cities in the regionMore than 140,000 square meters of total retail spaceMost importantly, this extensive network makes eXtra one of the largest integrated retailers in the consumer electronics segment across Saudi Arabia, Bahrain, and Oman.Digital and E-commerce PresenceeXtra pioneered e-commerce within the consumer electronics segment in Saudi Arabia. Clearly, this early digital investment has paid off significantly over time.The company launched its online store in 2011, well ahead of many competitors in the region. Moreover, by the end of 2023, the online store and mobile applications contributed over 20 percent of total company sales. What's more, eXtra operates a 24/7 service through its online platform, giving customers around the clock access to products and support.Financial PerformanceeXtra has demonstrated strong and consistent financial performance. Clearly, these figures reflect the company's position as a market leader in its sector.Recent Financial HighlightsRevenue surpassing 6.2 billion Saudi Riyals in 2023Net profit reaching approximately 390.5 million Saudi Riyals in 2023Company capital standing at 800 million Saudi Riyals as of October 2022Moreover, eXtra reported revenue of approximately 1.65 billion US dollars according to business intelligence sources, underscoring its considerable market influence within the competitive consumer electronics landscape.Customer Base and ReacheXtra serves a massive customer base across its markets. Clearly, this scale of engagement demonstrates the brand's deep penetration into Saudi consumer life.The company reports serving almost 14 million shoppers in 2023 alone, with historical figures citing over 15 million shoppers across its stores in the Kingdom, Bahrain, and Oman combined. Most importantly, this broad customer reach has helped eXtra become known as the most popular electronics retailer in the Kingdom.Services OfferedBeyond product sales, eXtra provides a wide range of supporting services. Clearly, these services add significant value to the overall customer experience.Key Service OfferingsDelivery and installation servicesExtended warranty programsComputer maintenance services, available anytime and anywhereRound the clock remote assistance over the phone, seven days a weekMobile setup with backup and maintenance under the Force 24/7 brandRepair services for household appliances and electronics through three dedicated service centersWhat's more, eXtra also provides consumer financing through its dedicated finance arm, known as TAS'HEEL. This division uses financial technology tools to work with SIMAH and other stakeholders, automating credit score assessments for customers seeking financing options.Awards and RecognitioneXtra has received notable recognition throughout its history. Clearly, these achievements reflect the company's sustained growth and market impact.The company ranked first among retail companies on the list of 100 Saudi Fast Growth companies, having achieved a growth rate of 340 percent between 2004 and 2008. Moreover, eXtra won first place in the retail sector category of the Arabian Business Achievement Awards KSA 2010. What's more, the Saudi Arabian General Investment Authority cited eXtra as one of the Kingdom's fastest growing companies in both 2010 and 2011, and the company was later named among the Arabia 500 top companies in 2012.Contribution to Saudi Vision 2030eXtra plays an active role in supporting Saudi Arabia's broader economic goals. Clearly, this contribution extends beyond retail sales alone.The company is considered one of the largest recruiters in the Kingdom. Moreover, eXtra runs multiple initiatives to empower people and help them become future leaders, directly supporting Vision 2030's focus on developing the future Saudi workforce.Community and Wellness InitiativeseXtra engages in community focused programs alongside its retail operations. Clearly, this reflects the company's broader commitment to corporate social responsibility.The company launched health and wellness initiatives for 2024, including a dedicated blood donation campaign. Most importantly, these initiatives demonstrate eXtra's role as more than a retail brand, positioning it as an active contributor to community wellbeing in Saudi Arabia.Contact InformationEstablished:2002 in Riyadh, headquarters moved to Al Khobar in 2003Headquarters:Al Khobar, Eastern Province, Saudi ArabiaCountries Served:Saudi Arabia, Bahrain, and OmanWhy Choose eXtra?eXtra brings together an extensive product range, a vast retail network, and strong digital capabilities in one trusted Saudi brand. Clearly, its position as a publicly listed company on Tadawul adds a layer of financial transparency and credibility uncommon among regional retailers.Most importantly, the company backs its retail offering with genuine value added services, from the Force 24/7 maintenance brand to the TAS'HEEL consumer finance arm. What's more, its consistent financial growth, extensive service centers, and deep customer base of nearly 14 million shoppers make eXtra a dependable choice for anyone in Saudi Arabia seeking electronics and home appliances.